How to write a Product Manager job description

Your job description is the first touchpoint between your company and your new hire. With millions of people searching for jobs on Indeed each month, a great job description can help you attract the most qualified candidates to your open position. To get you started, here are some tips for creating an effective job description.

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Product Manager job title

A great job title typically includes a general term, level of experience and any special requirements. The general term will optimise your job title to show up in a general search for jobs of the same nature. The level of experience will help you attract the most qualified applicants by outlining the amount of responsibility and prior knowledge required. And if your position is specialised, consider including the specialisation in the job title as well. But avoid using internal titles, abbreviations or acronyms to make sure people understand what your job posting is before clicking.

Examples of Product Manager job titles

    Product Manager
    Senior Product Manager
    Technical Product Manager (with CAD Software proficiency)
    Digital Product Manager

Product Manager job summary

A great job description starts with a compelling summary of the position and its role within your company. Your summary should provide an overview of your company and expectations for the position. Outline the types of activities and responsibilities required for the job so job seekers can determine if they are qualified, or if the job is a good fit.

Example of a Product Manager job summary

Our manufacturing company is seeking an experienced Product Manager. The successful candidate will be responsible for bringing new product lines to consumers in an engaging, functional way, while opening up fresh distribution channels and collaborating with other departments. The Product Manager will work creatively and pragmatically to conserve resources and engage the product line’s potential audience. Knowledge of key demographics and an innovative perspective on product development are important in this role. If you understand the consumer market and distribution channels, we are interested in speaking with you.

Product Manager responsibilities and duties

The responsibilities and duties section is the most important part of the job description. Here you should outline the functions this position will perform on a regular basis, how the job functions within the organisation and who the employee reports to.

Examples of Product Manager responsibilities

    Familiarise yourself with the product line’s components and its potential impact on the market as a whole
    Practice discretion when discussing the production roll-out and maintain confidentiality
    Oversee the product line’s life cycle and anticipate any problems
    Evaluate market competition and position the product line so that it appeals to consumers
    Prepare launch events to coincide with consumers’ buying patterns
    Write a go-to-market summary and introduce it to the rest of the department
    Identify and approach potential distributors
    Create mission statement for product launch and forecast performance in individual channels

Product Manager qualifications and skills

Next, outline the required and preferred skills for your position. This may include education, previous job experience, certifications and technical skills. You may also include soft skills and personality traits that you envision for a successful hire. While it may be tempting to include a long list of skills and requirements, including too many could dissuade qualified candidates from applying. Keep your list of qualifications concise, but provide enough detail with relevant keywords and terms.

Examples of Product Manager skills

    3+ years’ product development experience in a supervisory capacity
    Knowledge of the market and industry
    Bachelor in engineering or marketing subject required (MBA preferred)
    Excellent networking skills, especially with regard to distribution channels and social media
    Commitment to 25 percent travel for the first year
    Strong motivational skills, especially when it comes to leading a team

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