Product Manager job summary
A great job description starts with a compelling summary of the position and its role within your company. Your summary should provide an overview of your company and expectations for the position. Outline the types of activities and responsibilities required for the job so job seekers can determine if they are qualified, or if the job is a good fit.
Example of a Product Manager job summary
Our manufacturing company is seeking an experienced Product Manager. The successful candidate will be responsible for bringing new product lines to consumers in an engaging, functional way, while opening up fresh distribution channels and collaborating with other departments. The Product Manager will work creatively and pragmatically to conserve resources and engage the product line’s potential audience. Knowledge of key demographics and an innovative perspective on product development are important in this role. If you understand the consumer market and distribution channels, we are interested in speaking with you.
Product Manager responsibilities and duties
The responsibilities and duties section is the most important part of the job description. Here you should outline the functions this position will perform on a regular basis, how the job functions within the organisation and who the employee reports to.
- Familiarise yourself with the product line’s components and its potential impact on the market as a whole
- Practice discretion when discussing the production roll-out and maintain confidentiality
- Oversee the product line’s life cycle and anticipate any problems
- Evaluate market competition and position the product line so that it appeals to consumers
- Prepare launch events to coincide with consumers’ buying patterns
- Write a go-to-market summary and introduce it to the rest of the department
- Identify and approach potential distributors
- Create mission statement for product launch and forecast performance in individual channels
Product Manager qualifications and skills
Next, outline the required and preferred skills for your position. This may include education, previous job experience, certifications and technical skills. You may also include soft skills and personality traits that you envision for a successful hire. While it may be tempting to include a long list of skills and requirements, including too many could dissuade qualified candidates from applying. Keep your list of qualifications concise, but provide enough detail with relevant keywords and terms.
- 3+ years’ product development experience in a supervisory capacity
- Knowledge of the market and industry
- Bachelor in engineering or marketing subject required (MBA preferred)
- Excellent networking skills, especially with regard to distribution channels and social media
- Commitment to 25 percent travel for the first year
- Strong motivational skills, especially when it comes to leading a team
*Indeed provides this information as a courtesy to users of this site. Please note that we are not your recruiting or legal advisor, we are not responsible for the content of your job descriptions, and none of the information provided herein guarantees performance.