Writer job summary
A great job description starts with a compelling summary of the position and its role within your company. Your summary should provide an overview of your company and expectations for the position. Outline the types of activities and responsibilities required for the job so job seekers can determine if they are qualified, or if the job is a good fit.
Example of a Writer job summary
Our growing creative firm is in need of a talented and experienced writer to craft and edit content for our digital platforms and print publications. The main goal of this role is to generate, nurture and convert leads through informative and engaging content. The ideal candidate will be an expert wordsmith and storyteller that can showcase our product’s value in a compelling way. The successful applicant will be a team player who’s ready to give and receive feedback. You should be a stickler for meeting deadlines and great at multitasking, as we balance multiple projects at once. Preference will be given to those with experience in online writing and knowledge of content marketing.
Writer responsibilities and duties
The responsibilities and duties section is the most important part of the job description. Here you should outline the functions this position will perform on a regular basis, how the job functions within the organisation and who the employee reports to.
- Create content campaigns that align with marketing objectives and company goals
- Produce, edit and customise content for all our platforms, including our website, LinkedIn, Medium and Facebook
- Pitch articles to third-party websites for publication and guest post on partner websites
- Perform online and on-the-ground primary research for blog posts, articles, guides and other content
- Work with the marketing team to analyse content performance metrics, such as total attention time, click-through rate and social following growth, and apply those insights to improve existing content and develop better content ideas for the future
- Write and A/B test our web copy, including CTAs, value props and landing pages
Writer qualifications and skills
Next, outline the required and preferred skills for your position. This may include education, previous job experience, certifications and technical skills. You may also include soft skills and personality traits that you envision for a successful hire. While it may be tempting to include a long list of skills and requirements, including too many could dissuade qualified candidates from applying. Keep your list of qualifications concise, but provide enough detail with relevant keywords and terms.
- Ability to research and learn about a wide range of topics
- Excellent teamwork, communication and organisational skills
- Experience working with content management systems, such as WordPress and Drupal
- Knowledge of Chicago Manual of Style
- 2+ years freelance or agency writing experience
- Bachelor’s degree in English, creative writing, journalism or related field
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