How to write a Marketing Assistant job description

Your job description is the first touchpoint between your company and your new hire. With millions of people searching for jobs on Indeed each month, a great job description can help you attract the most qualified candidates to your open position. To get you started, here are some tips for creating an effective job description.

Post a Job

Are you a jobseeker? Find Jobs.

Marketing Assistant job title

A great job title typically includes a general term, level of experience and any special requirements. The general term will optimise your job title to show up in a general search for jobs of the same nature. The level of experience will help you attract the most qualified applicants by outlining the amount of responsibility and prior knowledge required. And if your position is specialised, consider including the specialisation in the job title as well. But avoid using internal titles, abbreviations or acronyms to make sure people understand what your job posting is before clicking.

Examples of Marketing Assistant job titles

    Marketing Assistant
    Junior Marketing Assistant
    Digital Advertising Associate (with Google Analytics proficiency)
    Marketing Assistant(Part-Time)
    Promotions Assistant

Marketing Assistant job summary

A great job description starts with a compelling summary of the position and its role within your company. Your summary should provide an overview of your company and expectations for the position. Outline the types of activities and responsibilities required for the job so job seekers can determine if they are qualified, or if the job is a good fit.

Example of a Marketing Assistant job summary

Our retail store is looking for an experienced Marketing Assistant who is willing to work hard and grow with the company. The Marketing Assistant will report directly to the Marketing Manager and will be responsible for taking on a variety of tasks that allow for the successful completion of planned marketing programmes. The successful candidate will perform phone surveys, assist in the development of marketing collateral, track existing marketing campaigns and report on results and coordinate market research studies.

Marketing Assistant responsibilities and duties

The responsibilities and duties section is the most important part of the job description. Here you should outline the functions this position will perform on a regular basis, how the job functions within the organisation and who the employee reports to.

Examples of Marketing Assistant responsibilities

    Assist in monitoring active marketing programmes and developing ways to improve those campaigns
    Submit ideas for experimental marketing programmes designed to enhance and grow the company’s brand
    Work closely with the in-store collateral development team to create pieces to be put on retail sales floors
    Collaborate with brand ambassadors to create innovative ways to gain exposure for client products
    Be available as a resource for senior marketing professionals who need assistance with completing large projects

Marketing Assistant qualifications and skills

Next, outline the required and preferred skills for your position. This may include education, previous job experience, certifications and technical skills. You may also include soft skills and personality traits that you envision for a successful hire. While it may be tempting to include a long list of skills and requirements, including too many could dissuade qualified candidates from applying. Keep your list of qualifications concise, but provide enough detail with relevant keywords and terms.

Examples of Marketing Assistant skills

    Bachelor’s degree in marketing, advertising or related field
    2+ years’ experience working in marketing or advertising
    Ability to multitask effectively in a fast-paced environment
    Excellent problem solving skills
    Must be willing to travel to offsite training sessions
    Strong communication and organisational skills

Ready to hire
a Marketing Assistant ?

Post a Job

More job description resources


Card image cap

10 Tips for Creating
Top-Notch Job Content

Card image cap

Job Titles and Descriptions
We Love

How to Post a Job
on Indeed