Digital Marketer: What is the cost of hiring?
2025-10-0134000.0093145.38219000.00YEARLY
Digital Marketer: What is the cost of hiring?
What is a digital marketing specialist?
A digital marketing specialist is a communications professional who plans, executes and monitors online marketing strategies. Their responsibilities often involve running SEO and SEM campaigns, managing email marketing, publishing content across digital platforms, monitoring performance data, and helping to improve lead generation and conversion. They work across a range of online channels to boost brand visibility and support business growth.
Why hire a digital marketing specialist?
Whether you are launching a new brand, growing your customer base or working on improving return on advertising spend, a digital marketing specialist can help you meet your goals with data-driven strategies. Hiring a specialist allows you to delegate complex digital tasks to a qualified professional, which frees up your time so you can focus on broader business operations.
You may need a digital marketing specialist if your campaigns are underperforming, if your in-house team lacks technical expertise or if you want to scale your online presence. They can help you stay on top of digital trends, comply with advertising regulations and use analytics to refine your strategy.
Contributions of a great digital marketing specialist:
- Designs and executes digital campaigns across channels such as search, email and social media
- Monitors campaign performance using analytics tools and translates data into actionable insights
- Supports sales and marketing teams by aligning content and outreach strategies with business goals
Defining your hiring needs for a digital marketing specialist
Start by reviewing your current marketing activities and where your business may need additional support. Are you running multiple digital channels with limited in-house knowledge? Decide whether you are looking for someone to head your digital efforts or to support an existing team. Also consider the working arrangement that best suits your needs, specifically whether you need a remote, freelance, part-time or full-time digital marketing specialist.
Clearly outline the platforms and tools currently used in your organisation and specify whether you need help with campaign delivery, strategic planning or both. Be clear about how independently you expect the specialist to work and whether the role involves collaboration across teams.
If you are uncertain whether a digital marketing specialist or a broader marketing manager is more appropriate, remember that specialists typically handle hands-on channel management and tactical optimisation while managers focus on team leadership and overarching strategy. Depending on your goals, you might also want to consider roles like content marketers or performance marketers.
What are the types of digital marketing specialists?
Digital marketing specialists can vary by their area of focus, industry background or technical expertise. Depending on your hiring needs, you may consider one of the following:
- SEO specialist: Focuses on optimising website visibility through keyword research, content strategy and link-building
- Paid media specialist: Manages paid advertising across relevant platforms and social media
- Email marketing specialist: Develops and executes automated campaigns to engage and retain customers
- Content marketing specialist: Produces engaging written and visual content to attract and inform audiences
- Performance marketing specialist: Uses analytics to optimise conversions and ROI across all digital channels
When writing your digital marketing specialist job description, consider including some or all of the following keywords to improve the visibility of your job posting. These are the most popular search terms leading to clicks on digital marketing specialist jobs, according to Indeed data:
- Digital marketing specialist
- SEO
- SEM
- Social media marketing
- Email marketing
- Marketing automation
- Paid search
Want more hiring insights for your digital marketing specialist? Sign in or create your free Indeed account.
Where to find digital marketing specialists
Digital marketing specialists are often connected to industry associations, certification programs and platform-specific communities. Many attend marketing events, undertake further professional training or collaborate within agency networks, all of which offer valuable avenues for recruitment. Using a mix of targeted industry channels and general job platforms can help you reach skilled candidates across Australia.
To find the right digital marketing specialist for your business, consider trying out a few different recruiting strategies:
- Professional associations: Organisations such as the Australian Marketing Institute and the Digital Marketing Association offer directories and events where professionals connect and share opportunities.
- Vocational and tertiary institutions: To source new talent, partner with universities and colleges offering degrees or diplomas in digital marketing.
- Industry events and webinars: Digital marketers frequently attend sessions hosted by platform providers and industry groups, which are excellent for networking.
- Internal candidates: If someone in your marketing or sales team shows aptitude for digital work, consider giving them additional training to progress their career.
- Job boards and hiring platforms: Post your job on Indeed to attract applicants who are actively seeking digital marketing roles in your area.
Post your job online: Try posting your digital marketing specialist job on Indeed to find and attract quality digital marketing specialist candidates.
Skills to look for in a digital marketing specialist
A successful digital marketing specialist candidate will typically have the following skills and competencies, which may be gained through a variety of experiences, training or education:
- Proficiency in digital tools such as Meta Business Suite, analytics and automation platforms
- Strong understanding of SEO, PPC and content marketing best practices
- Ability to analyse campaign metrics and adjust strategies for improved performance
- Experience creating and publishing content for web, email and social media
- Attention to detail and strong time management skills to meet campaign deadlines
- Ability to communicate ideas clearly and collaborate across departments
Writing a digital marketing specialist job description
Now that you know the key skills, salary expectations, popular job seeker search terms and hiring insights for a digital marketing specialist, you’re ready to write a job description.
A digital marketing specialist job description typically includes a compelling summary of the role, a detailed list of duties and responsibilities, and the required and preferred skills for the position. You may also want to include information about your company culture, benefits and perks to attract candidates to your vacant role.
Interviewing digital marketing specialist candidates
Strong candidates for digital marketing specialist positions will be confident answering questions regarding:
- Campaign strategy and performance analysis
- Use of digital tools such as analytics and ad platforms
- Troubleshooting underperforming campaigns and implementing improvements
- Adapting messaging and content across different platforms
- Collaborating with sales, product or creative teams
*Indeed provides this information as a courtesy to users of this site. Please note that we are not your recruiting or legal advisor, we are not responsible for the content of your job descriptions, and none of the information provided herein guarantees performance.
