How to Hire a Marketing Research Analyst [Updated 2025]

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Do you need to hire a marketing research analyst? Marketing research analysts conduct in-depth research and data analysis that can inform marketing strategies and decisions to help your business grow.

Understanding the steps behind hiring a marketing research analyst, including job seeker data, salary information and key terms to include in your job description, can help you stand out from the competition to effectively attract and hire quality candidates.

Hire your next Marketing Research Analyst today.

Post a Job

Hire your next Marketing Research Analyst today.

Post a Job

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Read our editorial guidelines

Research Analyst: What is the cost of hiring?

Why hire a marketing research analyst?

A marketing research analyst can be a valuable addition to your marketing team when you require an employee with advanced research and analytical skills to collate and interpret information to drive business growth. Hiring a specialist analyst can also allow other marketing professionals to focus more on creative work, such as brainstorming and devising campaigns, based on the information given to them by the analyst.

Contributions of a great marketing research analyst:

commissions or undertakes market research to identify opportunities for existing or new products or services
uses high-level research and analytical skills to identify opportunities for new and existing products and services
communicates their findings to marketing decision-makers.

What are the types of marketing research analysts?

If you do not have the workload for a full-time marketing research analyst, consider hiring a part-time professional. Freelance analysts or consultants may also be suitable for your business if you require short-term assistance with your market research.

When writing your marketing research analyst job description, consider including some or all of the following keywords to improve the visibility of your job posting. These are the most popular search terms leading to clicks on marketing research analyst jobs, according to Indeed data:

data analyst
research assistant
research
analyst
data
writer
research analyst
communications
marketing
digital marketing.

Want more hiring insights for your marketing research analyst? Sign in or create your free Indeed account.

Where to find marketing research analysts?

To find the right marketing research analyst for your business, consider trying out a few different recruiting strategies:

Ask for referrals: Your existing marketing team or industry contacts may be able to recommend quality candidates from within their networks.
Approach training providers: Find training providers offering courses in marketing or data analysis, and invite students to apply for your vacancy.
Train existing staff: Consider upskilling existing marketing personnel in the skills required to perform advanced data analysis.
Appoint existing staff: Existing employees, whether they are within or outside your marketing team, who hold high-level data analysis skills, may be appointed to the role.
Post your job online: Try posting your marketing research analyst job on Indeed to find and attract quality marketing research candidates.

Skills to look for in a marketing research analyst

A successful marketing research analyst candidate will typically have the following skills and competencies, which may be gained through a variety of experience, training or education:

advanced skills in data analysis
knowledge of market research techniques and tools
report writing skills
project management and organisational skills
collaboration and teamwork skills
commercial awareness.

Writing a marketing research analyst job description

Now that you know the key skills, salary expectations, popular job seeker search terms and hiring insights for a marketing research analyst, you’re ready to write a job description.

A marketing research analyst job description typically includes a compelling summary of the role, a detailed list of duties and responsibilities, and the required and preferred skills for the position. You may also want to include information about your company culture, benefits and perks to attract candidates to your vacant role.

Ready to get started? See our full guide for writing marketing research analyst job descriptions.

Interviewing marketing research analyst candidates

Strong candidates for marketing research analyst positions will be confident answering questions regarding:

research capability and the tools and the methods they have experience with
data analysis skills
interest and experience working in the marketing field
ability to communicate and collaborate with colleagues and leaders
their awareness of current market trends.

Need help coming up with interview questions? See our list of marketing research analyst interview questions for examples (with sample answers).

FAQs about how to hire a marketing research analyst

Both marketing analysts and marketing research analysts require advanced analytical skills and an understanding of marketing techniques and tools. Both types of workers may also recommend marketing strategies or further areas to investigate. However, marketing research analysts are also involved in commissioning, procuring and conducting the research and analysing the data. They take a more active role in selecting appropriate research methods, such as devising the questions to ask in surveys and determining the demographics the research will focus on.

Marketing analysts are only focused on reviewing data that is provided to them and do not have a role in compiling the information.

Whether your marketing research analyst role is an entry-level position or requires a more experienced candidate to be successful is up to you. You may also decide to hire a candidate who has entry-level marketing skills but has significant experience in data analysis, and vice versa. You may require your marketing research analyst to conduct the research and analysis and present their findings for other decision-makers to use, in which case, a candidate with entry-level skills may be sufficient. Or, you may prefer the successful candidate to have significant influence when recommending marketing decisions, so experience may be valuable. It is best to determine their workload and role in the organisation before hiring, so you can recruit an employee with the appropriate level of skill and experience.

A marketing research analyst may be beneficial to your business when your existing marketing employees have a workload that makes it difficult for them to conduct market research and analysis. While these duties can be part of any marketing role, your business may grow to a stage where it would be preferable for marketing professionals to focus more on content creation and implementing marketing strategies than determining the information that drives them. A marketing research analyst may also be valuable when you reach a plateau in your business growth, as they may be able to identify new opportunities and markets that you previously had not considered.