How to Hire a Marketing Coordinator [Updated 2025]

Our mission

Indeed’s Employer Resource Library helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.

Read our editorial guidelines

2 min read

Do you need to hire a marketing coordinator? A marketing coordinator manages marketing campaigns to promote an organisation’s products and/or services.

Understanding the steps behind hiring a marketing coordinator, including job seeker data, salary information and key terms to include in your job description, can help you stand out from the competition to effectively attract and hire quality candidates.

Hire your next Marketing Coordinator today.

Post a Job

Hire your next Marketing Coordinator today.

Post a Job

Our mission

Read our editorial guidelines

Marketing Coordinator: What is the cost of hiring?

What is a marketing coordinator?

A marketing coordinator manages marketing activities and campaigns, including arranging and organising market research, data analysis, ideation, graphic design and content creation. Their role is to promote an organisation’s products and services, both when new products and services launch, and when driving sales of existing products and services. They draw on research and trends to identify new markets and capitalise on existing ones, then devise new marketing strategies to attract business.

Why hire a Marketing Coordinator?

A marketing coordinator can be a valuable asset to increase business proactively. They ensure your customers and clients have all the information and enticement they need to be influenced to purchase your products or engage your services. Marketing coordinators will also determine the best channels and media to use to target the consumers and clients you want to attract, based on key demographics.

Contributions of a great marketing coordinator:

monitors research and trends to determine whether your products and services are meeting customer needs and interests
develops marketing strategies and campaigns for your products and services that target the customers and clients you want to attract
coordinates content creation and graphic design for advertising promotions, and liaises with platforms to publish marketing materials.

Defining your hiring needs for a marketing coordinator

When considering hiring a marketing coordinator, determine the workload that you would like them to achieve and decide whether it will be a part-time or full-time position. If you have well-established marketing activities, a full-time coordinator may be preferred. However, if you are just starting to implement marketing practices in your business, you may want to start with a part-time employee. Your available budget may also be a factor to consider when determining the number of hours you can offer.

What are the types of marketing coordinators?

Marketing coordinator is an all-encompassing role in which employees are required to understand a variety of marketing techniques. Rather than specialising in a marketing method or technique, they are required to use a range of traditional communication measures as well as modern digital marketing tools and media.

When writing your marketing coordinator job description, consider including some or all of the following keywords to improve the visibility of your job posting. These are the most popular search terms leading to clicks on marketing coordinator jobs, according to Indeed data:

marketing
marketing coordinator
social media
digital marketing
communications
administration
graphic design
creative
coordinator
design.

Want more hiring insights for your marketing coordinator? Sign in or create your free Indeed account.

Where to find marketing coordinators?

To find the right marketing coordinator for your business, consider trying out a few different recruiting strategies:

Ask for referrals: Survey your existing staff and industry contacts for recommendations of potential candidates.
Promote from within: Provide a promotion or secondment to existing employees who may be interested in the role, such as administration or junior marketing staff.
Approach training providers: Offer an internship to marketing graduates, with the view to offering the role to the intern who completes their placement.
Recruitment firms: Engage a recruiter to suggest candidates from their talent pool.
Post your job online: Try posting your marketing coordinator job on Indeed to find and attract quality marketing coordinator candidates.

Skills to look for in a marketing coordinator

A successful marketing coordinator candidate will typically have the following skills and competencies, which may be gained through a variety of experience, training or education:

solid knowledge of marketing techniques, principles and tools
ability to communicate using text, audio and graphic design
time management and organisational skills
data analysis and data reporting capability
understanding of budgets and other financial requirements
collaboration and problem-solving skills.

Writing a marketing coordinator job description

Now that you know the key skills, salary expectations, popular job seeker search terms and hiring insights for a marketing coordinator, you’re ready to write a job description.

A marketing coordinator job description typically includes a compelling summary of the role, a detailed list of duties and responsibilities, and the required and preferred skills for the position. You may also want to include information about your company culture, benefits and perks to attract candidates to your vacant role.

Ready to get started? See our full guide for writing marketing coordinator job descriptions.

Interviewing marketing coordinator candidates

Strong candidates for marketing coordinator positions will be confident answering questions regarding:

ability to manage, arrange and coordinate marketing activities to meet budget and time deadlines
experience in using communications platforms such as design software to create content
ability to use marketing tools, including website and email marketing platforms
situational questions about how they would solve problems or tackle marketing challenges
experience and interest in working in your industry.

Need help coming up with interview questions? See our list of marketing coordinator interview questions for examples (with sample answers).

FAQs about how to hire a marketing coordinator

Whether you regard the marketing coordinator role as an entry-level position is up to your business’s needs. If you already have a marketing team, you may decide to open this role to entry-level applicants, as they can be supported by their colleagues as they gain experience. However, if you only require one part-time marketing employee to meet your operational needs, you may prefer to open this role to applicants who hold more experience. Also, consider the skills you value most for this role. For example, you may decide to value industry experience and management skills ahead of marketing skills, so your preferred candidate may be an experienced office professional who holds entry-level marketing skills.

There are several alternatives to hiring a marketing coordinator. You may decide to hire a marketing assistant, who has lower-level marketing and management skills and can be managed by a leader from another department, such as a communications or business development manager. Or, you may decide to employ a marketing manager to oversee a team of marketing assistants. Meanwhile, specialist marketing coordinators such as social media marketing coordinator or content marketing coordinator can help you to focus on areas that you want to target. Typically, these kinds of marketing workers do not have as broad capabilities as marketing coordinators. A marketing research analyst may also be valuable if you want to base marketing decisions on in-depth information.

Marketing coordinators can be hired at any time of the year and for any stage of a business’s operations. As they help businesses to grow by increasing sales, they are particularly valuable when launching a new product or service or when you want to address decreasing or stagnating sales of existing offerings.

However, marketing coordinators can also help your business remain on a positive trajectory before it experiences any decline by ensuring your products and services are meeting the needs and interests of your consumers and clients.

Typically, the role is an ongoing position as part of a long-term business growth strategy, rather than a temporary role intended to solve a short-term problem.