Insurance Agent Interview Questions

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Whether you are preparing to interview a candidate or applying for a job, review our list of top Insurance Agent interview questions and answers.

  1. What types of marketing strategies do you prefer to use? See answer
  2. How do you assess what type of insurance policy a client needs? See answer
  3. Were you ever able to convince a client to purchase insurance after they initially refused it? See answer
  4. Have you ever had a disagreement with a client? What happened? See answer
  5. How do you ensure clients understand their policies? See answer
  6. What personality traits or skills do you have that make you a good insurance agent? See answer
  7. Do you plan to stay in this role long-term? See answer
  8. How do you build trust with your clients? See answer
  9. Do you have any experience with customer relationship management (CRM) software? See answer
  10. Do you think cold calling is an effective sales tactic? See answer
  11. Have you ever been in a role where you needed to meet sales goals? If so, did you consistently meet those goals? See answer
  12. Can you sell me this stapler? See answer
  13. If a client was trying to negotiate an unprofitable deal, what would you do? See answer
  14. What was your most successful insurance policy sale? See answer
  15. What is a deductible? See answer
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Hire your next Insurance Agent today.

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Hire your next Insurance Agent today.

Post a job
Our mission

Indeed’s Employer Resource Library helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.

Read our editorial guidelines

15 Insurance Agent Interview Questions and Answers

What types of marketing strategies do you prefer to use?

The aim of this question is to assess the candidate's marketing knowledge and experience. What to look for in an answer:

  • Use of marketing strategies you prefer
  • Experience in marketing and sales
  • Ability to adapt to different marketing strategies

Example:

"One of my favourite marketing strategies is to advertise through my website and blog. I write a new post about insurance or something similar every week. I optimise that post using SEO techniques and it garners organic traffic to my website with my contact information. When I'm not writing blog posts, I enjoy cold emailing potential clients. Emails are less disruptive than calls, so it's more likely that clients will answer when they're ready."

How do you assess what type of insurance policy a client needs?

The aim of this question is to assess the candidate's communication skills and ability to meet their customers' needs. What to look for in an answer:

  • Understanding of different insurance plans and policies
  • Ability to understand clients' needs
  • Strong written and verbal communication skills

Example:

"I would start by talking to the client about their current insurance plans and ask them what they think of them. If they were unhappy about a specific plan or policy, I would offer an alternative. I would show them our plan and explain how we can tailor it to their needs to show them the benefits of switching to our insurance plan."

Were you ever able to convince a client to purchase insurance after they initially refused it?

The aim of this question is to test the candidate's negotiation skills and ability to be persistent when pursuing a sale. What to look for in an answer:

  • Experience in a sales or marketing role
  • Strong negotiation skills
  • Established process for talking to reluctant clients

Example:

"I have had a lot of reluctant clients in the past as they weren't sure if they wanted to switch policies or commit to a new insurance plan. I ensure I go over all the details of our plans so customers have the necessary information and I tell them they don't need to decide on the spot. I don't want anyone to feel pressured, so I ask for their phone number and let them know I'll call them in a week to follow up. I have gotten multiple clients this way."

Have you ever had a disagreement with a client? What happened?

The aim of this question is to assess the candidate's problem-solving skills and ability to handle conflict professionally. What to look for in an answer:

  • Strong communication and interpersonal skills
  • Ability to resolve conflicts professionally
  • Willingness to admit when they're wrong

Example:

"I have had one disagreement with a client that wanted to make a claim on his health insurance that his plan didn't cover. When he called, I explained that his policy didn't cover his claim, and he became angry. I offered to email him a copy of his policy with the portion we were discussing highlighted and he agreed. He later called back to apologise and ask to upgrade his plan."

How do you ensure clients understand their policies?

The aim of this question is to assess the candidate's ability to explain technical terms to any audience. What to look for in an answer:

  • Strong communication skills
  • Ability to clarify technical terms and policies
  • Patience when talking to customers

Example:

"I would start by ensuring I am familiar with all the company's plans and policies, including the fine details. This ensures I can thoroughly explain any aspects of a customer's policy. I wouldn't use any technical terms when explaining the policy and would ensure to go over every point. I would make myself available to answer any questions the customer has by giving them my email or phone extension."

What personality traits or skills do you have that make you a good insurance agent?

The aim of this question is to assess the candidate's skills to see if they would be a good fit for your team. What to look for in an answer:

  • Possession of skills you're looking for in an insurance agent
  • Understanding of the role
  • Confidence in their skills and abilities

Example:

"I think I am very personable and have strong communication skills. This helps me approach anyone and start a conversation with them to determine their insurance needs. I am also very confident, which helps me present to large groups and deal with rejection well. My organisation skills help me as an insurance agent as well as I can keep track of all my clients and keep up constant communication with them."

Do you plan to stay in this role long-term?

The aim of this question is to assess the candidate's long-term goals to see if they would be a good fit for your team. What to look for in an answer:

  • Understanding of the role and their potential career path
  • Established goals for their future
  • Passion for their work

Example:

"I would like to stay with one company long-term, but my hope is to pursue a higher-level position in a few years. I enjoy sales and marketing, so I would like to become an account executive eventually. I think my experience as an insurance agent will help prepare me for that role."

How do you build trust with your clients?

The aim of this question is to assess the candidate's interpersonal skills and knowledge of the importance of building relationships with clients. What to look for in an answer:

  • Strong interpersonal and communication skills
  • Ability to build and maintain professional relationships
  • Understanding of the need for trusting relationships

Example:

"I build trust with my clients by getting to know them first. I don't want them to think I'm just trying to make an easy sale, I genuinely care about their needs. I also ensure to follow up with my clients as much as possible and keep an open line of communication. This helps build a trusting professional relationship."

Do you have any experience with customer relationship management (CRM) software?

The aim of this question is to assess the candidate's knowledge of the software you might use. What to look for in an answer:

  • Experience using CRM software
  • Knowledge of what CRM software is for
  • Willingness to learn how to use new software and tools

Example:

"Yes, in my previous role as an insurance agent, I used a variety of CRM software. I used Surefrye, Vvertafore, and AgentCubed to help keep track of my clients and their policies. I'm happy to learn how to use any other software you prefer as well."

Do you think cold calling is an effective sales tactic?

The aim of this question is to assess the candidate's knowledge of common sales tactics. What to look for in an answer:

  • Experience with cold calling
  • Knowledge of what makes a sales tactic successful
  • Strong logic for or against cold calling

Example:

"I think cold calling is an effective sales tactic when used in conjunction with other techniques. I don't think cold calling is effective on its own as it's time-consuming and often only leads to a handful of sales, but paired with cold emailing or door-to-door sales, it can help generate more business."

Have you ever been in a role where you needed to meet sales goals? If so, did you consistently meet those goals?

The aim of this question is to assess the candidate's sales experience and ability to meet goals. What to look for in an answer:

  • Experience meeting sales targets
  • Willingness to meet sales targets
  • Understanding of sales goals

Example:

"In my previous role, we had monthly and yearly sales targets to meet. These targets were constantly changing based on how well we were doing, but I always met the goals. I was one of the only agents able to meet every sales goal over my two years with the company."

Can you sell me this stapler?

The aim of this question is to assess firsthand the candidate's sales techniques and abilities. Every candidate's answer to this question will be different as they will utilise different sales tactics. Ultimately, the candidate should be able to sell you any object by explaining how it will enhance your life. What to look for in an answer:

  • Strong sales abilities
  • Ability to think on the spot
  • Confidence in their sales techniques

Example:

"Sure. Let me tell you why you need this stapler..."

If a client was trying to negotiate an unprofitable deal, what would you do?

The aim of this question is to understand the candidate's negotiation skills, especially when the client is offering a poor deal. What to look for in an answer:

  • Strong negotiation abilities
  • Understanding of company policies and profitable deals
  • Experience in a sales role

Example:

"I am a strong negotiator, so I would keep bargaining with the client until we agree on a deal that's profitable to both of us. If they insist on a negotiation that is unprofitable for the company, I would thank them for their time and explain that I couldn't follow through with the sale."

What was your most successful insurance policy sale?

The aim of this question is to assess the candidate's experience and determine if they would require further training. What to look for in an answer:

  • Proven track record of successful sales
  • Experience in an insurance sales role
  • Willingness to learn more

Example:

"My most successful sale was setting up a home insurance plan for a family of ten. This first sale allowed me to build a relationship with the family, so they came to me for all of their insurance needs over the next few years. I was able to sell them home insurance, life insurance, health insurance, car insurance, and even travel insurance. To be a good insurance agent, you need to think of your long-term goals. The original home insurance sale wasn't that big, but it was my most successful as it led to plenty more opportunities."

What is a deductible?

The aim of this question is to assess the candidate's industry knowledge. What to look for in an answer:

  • Understanding of deductibles
  • Ability to explain what a deductible is
  • In-depth industry knowledge

Example:

"A deductible is the amount of money a person must contribute before the insurance plan starts to pay. For example, let's say your car insurance deductible is $1,000, and you get into an accident that costs $10,000. You would have to pay the $1,000 and the insurance policy should cover the rest. Clients are usually able to choose the amount of their deductible. The higher the deductible, the lower monthly payments will be and vice versa."

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