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Marketing Intern Interview Questions

Edited by Indeed Employer Content Team
Last updated 24 January 2025
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Indeed’s Employer Resource Library helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.

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Whether you are preparing to interview a candidate or applying for a job, review our list of top Marketing Intern interview questions and answers.

  1. Describe your approach to less than desirable work tasks as a marketing intern. See answer
  2. What experience do you have with managing professional social media accounts? See answer
  3. What experience do you have using marketing and digital graphics software? See answer
  4. What classes did you enjoy most in your marketing programme and why? See answer
  5. How has your education prepared you to be a marketing intern? See answer
  6. After completing your internship, what is your career goal? See answer
  7. As an intern, how do you contribute to the success of the marketing team? See answer
  8. How would you describe our target market? See answer
  9. Describe a time you took on a leadership role and what you learned. See answer
  10. What do you hope to gain from a marketing internship with our company? See answer
  11. We give you a project to research the competition’s social media marketing strategy. How do you begin?
  12. What marketing work experience do you have and have you interned previously?
  13. You’re asked to complete multiple tasks by the end of the day. How do you prioritise your time?
  14. Describe your knowledge of online marketing, such as SEO or Google Analytics. 
  15. Tell me about the best team you’ve ever been part of.
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Hire your next Marketing Intern today.

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Hire your next Marketing Intern today.

Post a job
Our mission

Indeed’s Employer Resource Library helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.

Read our editorial guidelines

15 Marketing Intern Interview Questions and Answers

Describe your approach to less than desirable work tasks as a marketing intern.

A successful marketing intern understands that they must perform various tasks to gain the experience required during an internship. The goal of the question is to evaluate the candidate's attitude when completing less desirable duties. What to look for in an answer:

  • Interest in doing high-quality work regardless of the task
  • A positive and enthusiastic attitude about the position and duties
  • A desire to learn all aspects of marketing
Example:

"I expect as an intern to complete a wide range of tasks. I also anticipate some I'll enjoy and some I won't. But I believe in putting my best effort into everything I do."

What experience do you have with managing professional social media accounts?

A marketing intern typically posts content on social media platforms and manages the accounts. The goal of the question is to evaluate the candidate's level of comfort posting on social media, managing groups, and responding to comments. What to look for in an answer:

  • Awareness of social media platforms and best practises
  • Solid computer literacy skills
  • Experience or interest in learning how to manage social media for business effectively
Example:

"I'm familiar with most social media platforms and have some experience working on creating content and posting to various sites. I got my experience by volunteering for a non-profit organisation to help with their social media marketing over the summer."

We give you a project to research the competition's social media marketing strategy. How do you begin?

 A marketing intern must be proficient in researching marketing projects. The goal of the question is to evaluate the candidate's ability to organise their tasks and create a systematic approach for research. What to look for in an answer:

  • Desire to learn and develop researching skills necessary for marketing
  • organisational skills to plan their project
  • Critical and creative thinking and problem-solving skills to assess the best course of action
Example:

"Before beginning my research, I would ask lots of questions to determine what exact information you want me to uncover, with clear criteria, deliverables, and timeline. Once I know that information, I would brainstorm and create a step-by-step plan of action. Then..."

What experience do you have using marketing and digital graphics software?

A marketing intern will be exposed to various software programmes that enhance their job. The goal of the question is to evaluate the candidate's current level of experience with marketing and graphics creation software. What to look for in an answer:

  • A solid foundation of computer literacy skills
  • Awareness or experience with marketing software, including Microsoft Office and email marketing service providers
  • Awareness or experience with graphic design software, such as Adobe Creative Suite
Example:

"During my marketing programme, I took several classes on Adobe software for graphic design, website development, and video editing. I also am fluent with Microsoft Office Suite and several online programmes, such as Hootsuite and Canva."

What classes did you enjoy most in your marketing programme and why?

The goal of the question is to determine the candidate's most enjoyed classes during their marketing programme. This provides insight into areas of interest and strength that they can build upon. What to look for in an answer:

  • A positive and enthusiastic attitude about their programme and courses
  • Ability to identify which classes they most enjoyed
  • Ability to adapt their interest to the benefit of the position
Example:

"My favourite classes in school were on search engine optimisation and analytics. I found the science behind optimizing online content fascinating. Understanding how to properly analyse online results with a tool like Google Analytics also brings an element of science to marketing."

How has your education prepared you to be a marketing intern?

A marketing intern may be hired during their programme or immediately upon completion as an opportunity to sharpen their skills in a real-world environment. The goal of the question is to evaluate the candidate's ability to implement the marketing knowledge they learned in school. What to look for in an answer:

  • Interest in continuing their learning journey
  • Ability to identify how to use their knowledge in the real-world
  • Desire to contribute to the success of a marketing team
Example:

"My marketing programme provided me with the book knowledge of marketing principles and best practises. Now, it's time for me to implement what I've learned and become proficient in my career."

What marketing work experience do you have, and have you interned previously?

A marketing intern may have already worked in the marketing industry, so the goal of the question is to determine the candidate's previous experience, either being a paid employee or as an intern. What to look for in an answer:

  • Previous work experience in any capacity to understand the responsibilities of employment
  • Awareness of the full scope of duties required in the position
  • Interest in performing hands-on tasks to perfect their skills
Example:

"I worked part-time throughout my post-secondary education in an unrelated field. However, I did volunteer to help my local community centre with marketing several events. This will be my first internship."

You're asked to complete multiple tasks by the end of the day. How do you prioritise your time?

A marketing intern must have time management, organisational, and prioritization skills. The goal of the question is to evaluate the candidate's ability to prioritise and manage their assigned tasks independently. What to look for in an answer:

  • Time management and organisational skills to remain focused and on task
  • Ability to prioritise tasks to ensure completion by the deadline
  • Awareness of critical and urgent tasks for the team
Example:

"Once I received all assignments, I would evaluate the amount of time each task will take. I would also consider any other steps that I need to do to complete the assignment, such as getting feedback from another department. Once I understand the variables, I would plan my day accordingly."

After completing your internship, what is your career goal?

A successful marketing intern proactively looks at job positions that will advance their career once their internship is complete. The goal of the question is to evaluate the candidate's primary goal in their marketing career. What to look for in an answer:

  • Ability to identify and plan their professional goals
  • Awareness of job opportunities within your company for marketing professionals
  • Interest in matching their internship with a company they can stay with long term
Example:

"My primary focus after my internship is to secure a full-time marketing associate position with a marketing firm such as yours. I've also interned at a consumer product company in their marketing department. But I prefer the fast pace and multiple projects that come with a marketing firm position."

Describe your knowledge of online marketing, such as SEO or Google Analytics.

A marketing intern needs to understand the basics of online marketing principles, such as search engine optimisation and analytics. The goal of the question is to evaluate the candidate's level of knowledge in a specific marketing area. What to look for in an answer:

  • Solid foundational knowledge of specific marketing principles
  • Experience or interest in learning more about SEO and analytics
  • Ability to describe their knowledge clearly and concisely
Example:

"My main focus in school was online marketing, so I'm confident in most major principles. For example, search engine optimisation, or SEO, is the principle of using phrases, or long-tail keywords, within a website, online content, or online materials so that search engines will find and rank your information to people looking for those specific terms."

Tell me about the best team you've ever been part of.

A marketing intern needs to work effectively within a larger marketing team. The goal of the question is to evaluate the candidate's experience working with a team and the important qualities of a successful group. What to look for in an answer:

  • Interest in working within a marketing team
  • Ability to define what makes a team successful
  • A positive and enthusiastic attitude about teamwork and their contribution
Example:

"During my marketing programme, we had a term project that required us to work within teams to create a content calendar for an imaginary company. I loved working with my team because, although we had a clearly defined project manager, everyone's contribution and ideas were recognised and valued."

As an intern, how do you contribute to the success of the marketing team?

A marketing intern needs to provide value even while learning. The goal of the question is to evaluate the candidate's approach to contributing to the team they are learning from. What to look for in an answer:

  • Interest in offering value by providing high-quality work
  • Ability to identify their professional strengths and weaknesses
  • Enthusiasm to juggle learning with work
Example:

"Even though I'm learning and developing my skills, I still expect to contribute to the team's success. That means remaining open to complete any tasks assigned to me to the best of my ability. It also means stepping up when I'm good at something that can help someone else."

How would you describe our target market?

A marketing intern needs to understand the company they are working for, including the industry, target audience, and demographics. The goal of the question is to evaluate the candidate's preparation for the interview by researching your company. What to look for in an answer:

  • Interest in researching the company's mission and values before the interview
  • Critical thinking skills to identify the company's target market
  • Awareness of the importance of understanding the marketing audience
Example:

"After researching your company and online marketing presence, I would describe your target audience as professional men, aged 30-45, with interest in outdoor activities and adventure."

Describe a time you took on a leadership role and what you learned.

A marketing intern must learn to accept responsibility and leadership in their career after their internship is complete. The goal of the question is to evaluate the candidate's ability to carry a leadership role. What to look for in an answer:

  • Interest in developing their leadership skills
  • Experience being in a position of leadership and managing a team
  • Ability to accept responsibility in their personal and professional life
Example:

"As my soccer team's captain, I've experienced leadership firsthand for several years. I've learned that leadership is not about telling people what to do. It's about providing direction and guidance to get the best out of your team."

What do you hope to gain from a marketing internship with our company?

The purpose of the question is to evaluate the candidate's motivation for applying for an internship with your company. It also provides insight into what they know about your company and what their expectations are of the role. What to look for in an answer:

  • A positive and enthusiastic attitude about the company and position
  • Awareness of the job description for a marketing intern
  • Interest in researching the company before the interview
Example:

"As a marketing intern for your company, I hope to sharpen my skills of what I've learned in school. I also hope to provide value to your team while you launch your newest product."

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