Social Media Intern Interview Questions

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Whether you are preparing to interview a candidate or applying for a job, review our list of top Social Media Intern interview questions and answers.

  1. Why do you want to work here as a social media intern? See answer
  2. How do you think we can improve our current social media campaign? See answer
  3. What does user engagement mean to you? See answer
  4. How would you handle negative feedback on our social media accounts? See answer
  5. Imagine you found your fellow intern copying posts instead of creating original content. What would you do? See answer
  6. Imagine you had to create time-sensitive content and complete various tasks in a day. How would you manage your time? See answer
  7. Describe your ability to work with others. See answer
  8. How familiar are you with social media analytics tools? See answer
  9. What do you think are the most important skills for a social media intern? See answer
  10. Describe a situation when you exceeded performance expectations. See answer
  11. What would you suggest we do to stand out from our competitors on social media? See answer
  12. How do you follow social media trends? See answer
  13. Imagine you made an error at work. How would you handle the situation? See answer
  14. What’s your favourite social media platforms to use?
  15. Describe a past social media project that you’re proud of.
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Hire your next Social Media Intern today.

Post a job

Hire your next Social Media Intern today.

Post a job
Our mission

Indeed’s Employer Resource Library helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.

Read our editorial guidelines

15 Social Media Intern Interview Questions and Answers

Why do you want to work here as a social media intern?

The purpose of this question is to find out what attracted a candidate to your job listing. An excellent candidate is familiar with your company and has reviewed your social channels to prepare for the interview. They should highlight their desire to contribute to your social media campaigns while gaining valuable work experience. What to look for in an answer:

  • Long-term career goals
  • Drive to learn and gain work experience
  • Enthusiasm for the position and the company or brand

Example:

"I believe in your company's mission to make sustainable fashion accessible to everyone and would love to help you reach more users on social media. I'm also confident that working here would provide me with valuable work experience and learning opportunities with experienced social media managers. I look forward to creating engaging content for your brand."

What's your favourite social media platforms to use?

This question helps you learn more about which social media platforms a candidate is confident in using. Promising candidates know how popular social media platforms work and are eager to learn more about those your organisation prefers. What to look for in an answer:

  • Understanding of several popular social media platforms
  • Desire to learn on-the-job
  • Logical explanation for the answer

Example:

"I use various social media platforms every day, but my favourite is Instagram. It provides useful insights that help me track the progress of strategies. Instagram is the most popular and fast-growing platform, so it has the most potential for effective marketing. I'm also comfortable creating and posting content on other social media platforms your company prefers."

How do you think we can improve our current social media campaign?

The goal of this question is to find out whether a candidate looked up your company's social media campaign before the interview. It also evaluates their ability to provide insightful suggestions. What to look for in an answer:

  • Evidence of research in preparation
  • Ability to evaluate social media campaigns and offer valuable solutions
  • Insightful suggestions

Example:

"I loved your last campaign that encouraged travellers to share stories of places they visited before the pandemic. It helped existing users remember those destinations and engaged your target audience. I'd suggest holding a contest or prize giveaway to encourage users to tell their best travel stories. It's an effective way to boost the number of shares and saves and increase your following."

What does user engagement mean to you?

User engagement is an important aspect of any social media campaign. Asking this question helps you determine a candidate's understanding of user engagement and its importance. What to look out for in an answer:

  • Clear definition of user engagement
  • Desire to make sure users find value in your content
  • Knowledge of how to relate with an audience

Example:

"User engagement is key to determining whether a strategy is successful. It simply means connecting with a target audience either by listening to them or posting content they relate to. From my experience as a user, social media engagement is more important than having a large following. I'd love to increase user engagement on your accounts as your social media intern."

How would you handle negative feedback on our social media accounts?

The goal of this question is to understand how a candidate handles challenges on public platforms. An excellent candidate would remain calm when addressing the issue or responding. What to look for in an answer:

  • Excellent interpersonal skills
  • Ability to listen actively and receive feedback
  • Critical-thinking skills to find solutions

Example:

"I strive to make sure the social media content I create appeals to users. However, I know negative feedback is always a possibility. If I found negative comments on your social media account, I'd reach out to the user to understand why they left the comment. If there was a misunderstanding, I'd address it politely. I'd also consider hiding comments that were senseless or spreading misinformation to our other followers."

Imagine you found your fellow intern copying posts instead of creating original content. What would you do?

The goal of this question is to find out how a candidate would handle inappropriate behaviour involving other employees. You can determine how the candidate would intervene and communicate with their colleague. What to look for in an answer:

  • Ability to handle issues tactfully
  • Dedication to the company's best interest
  • Strong interpersonal and communication skills

Example:

"I'd politely encourage the intern to follow company policy and create original social media content. I'd also explain that their actions may cause the brand to lose its credibility. If my recommendations didn't change their behaviour, I'd privately mention the issue to our social media manager. I believe it's every employee's responsibility to ensure our social media strategies are successful."

Imagine you had to create time-sensitive content and complete various tasks in a day. How would you manage your time?

By asking this question, you can determine whether a candidate can work in a fast-paced environment. It also assesses their organisational skills and ability to multitask. What to look for in an answer:

  • Ability to prioritise tasks continuously to focus on time-sensitive tasks
  • Excellent organisational skills
  • Ability to remain calm during busy periods

Example:

"I'd first ask my manager for the deadline of each task. Then, I'd order my activities for the day based on their priorities. I'd focus on creating the time-sensitive content quickly and schedule when to post it. I'd also complete other tasks in between posting content. I enjoy staying busy and I thrive in fast-paced environments."

Describe your ability to work with others.

Depending on the size of your organisation, social media interns often have to work in teams. They also need to work closely with social media managers and employees in other departments. By asking this question, you can determine how well a candidate works with others. What to look for in an answer:

  • Interpersonal and teamwork skills
  • Ability to support other team members
  • Desire to work towardss reaching a shared goal

Example:

"I believe teamwork is important to any organisation. I'm friendly, approachable, and always happy to work with other employees. I'm eager to collabourate with your experienced social media managers and interns and come up with exciting strategies to drive user engagement."

How familiar are you with social media analytics tools?

This question helps you find out whether a candidate has experience using tools to analyse social media strategies. What to look for in an answer:

  • Knowledge of popular social media analytics tools
  • Experience using tools for personal use or in previous positions
  • Desire to learn more about social media analytics

Example:

"I run my own travel Instagram page and blog and have amassed over 10,000 followers. I know how to use Google Analytics to track view counts for my content. I also think Keyhole is useful for analyzing keywords and relevant topics on Twitter and Instagram. I look forward to learning about the social media analytics and monitoring tools your organisation uses every day."

What do you think are the most important skills for a social media intern?

This question helps you understand whether a candidate knows which skills are the most important for the role. It's also an opportunity for a candidate to sell themselves as the best fit for the role. What to look for in an answer:

  • Knowledge of required skills for a social media intern
  • Examples of how to apply skills
  • Positive attitude to learning

Example:

"I think a social media intern needs excellent written communication skills to create content and adapt a brand's voice. Communication skills are also useful when responding to comments. I also believe creativity, analytical, and interpersonal skills are essential for a social media intern. I'm confident I have these skills and look forward to applying them in your organisation."

Describe a past social media project that you're proud of.

This question tells you more about a candidate's internship experience. If they don't have prior work experience, they can draw from personal examples. What to look for in an answer:

  • Actions performed to reach goals
  • Drive to complete tasks and meet targets
  • Excellent creativity skills

Example:

"My first social media internship was with a skincare startup. The company needed an engagement boost to increase its sales, and my task was to develop a campaign. As it was my first role, finding the right campaign was challenging, so I reached out to my mentor and he walked me through his process. Using my creative skills, I developed a campaign that yielded 87% increase in sales for the startup. I was proud of my achievement and believe I can apply those skills in this role."

Describe a situation when you exceeded performance expectations.

The purpose is to understand what steps a social media intern would take to meet and exceed targets. What to look for in an answer:

  • Ambition
  • Passion for creating social media content
  • Understanding of how to track social media strategies

Example:

"At my first internship, my social media manager asked me to optimise the brand's content. She expected me to use information from social media accounts and the company's website to come up with ideas. I felt interacting with users in person was a better strategy, so I shared my plans with her. Reaching out to users at the company's social event and understanding their needs helped me develop more engaging content."

What would you suggest we do to stand out from our competitors on social media?

The goal of this question is to find out whether a candidate has evaluated your company's competition. It also reveals a candidate's critical-thinking skills. What to look for in an answer:

  • Research skills
  • Understanding of the company's strengths
  • Ability to offer logical solutions

Example:

"I think your fitness brand's social media strategies are effective. To stand out from your competitors, I'd suggest you post more pictures on Instagram than on Twitter. Your content is more visual and will reach a broader audience."

How do you follow social media trends?

This question assesses whether a candidate understands the importance of social media trends in developing engaging content. What to look for in an answer:

  • Experience following social media trends
  • Creativity and critical-thinking skills
  • Engagement with social media in their personal life

Example:

"I set up Google Alerts for specific terms and create a Twitter stream of popular hashtags. I also use Google Trends to monitor trending topics and stay current with recent happenings. I understand that aligning content with social media trends helps improve user engagement and a brand's social media following."

Imagine you made an error at work. How would you handle the situation?

A social media intern is an entry-level role, and candidates may make mistakes. By asking this question, you can determine how candidates deal with errors. An excellent candidate would acknowledge the mistake and learn from it. What to look for in an answer:

  • Integrity and honesty
  • Ability to take responsibility
  • Desire to improve and learn on the job

Example:

"If I made a mistake at work, I'd first inform my manager and apologise. Then, I'd look for a way to correct the mistake and share my ideas with my social media manager. I'd also take steps to prevent the mistake in the future."

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